Check the AI's media plan before you spend on it.
Ask an AI where a brand should advertise and it picks shows that fit the brand's image. Hearsay is a planning agent that checks every pick against Qloo's data on what the brand's customers actually watch and listen to, then rewrites the plan with the ones they do.
Who it's for
Brand and agency planners
You asked an assistant for a sponsorship shortlist and it came back confident. Paste the brand in, and before anything goes in the deck you see which picks real customers back, which are guesses, and what those customers actually watch and listen to. Copy the checked plan or send its link.
Teams building planning agents
Planning is moving to agents: 54% of US ad buyers surveyed by IAB in September 2026 expect to put more time into agentic ad buying and campaign execution this year. Add Hearsay to your agent over MCP and every taste claim it makes gets checked against Qloo before a person sees it.
Why it matters
Placements are real money. US podcast advertising alone was $2.9 billion in 2025 (IAB and PwC). A sponsorship picked because it fits the brand's image, not its customers, is money spent talking to someone else's audience.
Why a planning agent needs this
Use it in your own agent
Hearsay is also an MCP server. Add it to Claude, ChatGPT, Cursor or your own agent and it checks taste claims before they reach a customer. check_taste_claims returns a verdict for every pick and what the audience prefers; audience_picks returns what fans of one thing love in another category.